Communicating with a purpose

          

 

Participants: Attentively deliberating during the workshop   

It has been twelve days since participants to the CAADP knowledge and communication workshop came together in Siyavonga, Zambia. The participants were drawn from  COMESA and ECOWAS they all had one purpose  which was to learn and share about how best they can communicate about CAADP in their countries in order to ensure successful agricultural development in the African continent. Among others, the participants raised  the following issues:

Participants during group discussions

• There is need for all countries to develop a communication strategy in order to ensure effective communication of all CAADP activities
• There is need to put in place deliberate efforts to ensure that communication activities are properly monitored and evaluated
• There is need to involve the private sector including the media in order to ensure that  CAADP processes are effectively communicated and implemented
• There is need for the various governments to review some of their policies regarding use of social media so that they are used for communicating CAADP activities. 

 In overall the meeting equipped the participants to communicate with a purpose in order to ensure agricultural development in the African continent.



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