Methods of Presentation

Style and format:

The presentation should attempt to grab and retain the users' attention. It should be concise and easy to understand and interpret, but when necessary, emphasis should be placed on the most important meteorological phenomena and their impacts. The following are points to consider in the context of style and format:

·         Language - if more than one main language is used, broadcasts should be available at least during certain times, in the main languages of a country. Graphics on television or newspapers help transcend language problems;

·         Appropriate terminology - as much as possible, non-technical, clear, concise and simple terminology should be used. Words and phrases that have familiar usage in the country or region will be appropriate and will minimize the potential for public confusion;

·         Location of hazards - use of descriptive geographic and geopolitical features familiar to the public will facilitate clearer understanding and better public response to warnings;

·         Required user action - ''call to action'' statements in terminology agreed upon by the NMHS, emergency management and government authorities, inform the user about specific actions to take to reduce risk.